Maurer’s Market to offer Columbus residents full grocery line,

with farm-fresh produce, chef-prepared meal solutions


COLUMBUS. WI –Madison-based Maurer’s Foods announced today the purchase of the Columbus Hometown Market at 150 Commerce Drive, Columbus, WI. The supermarket will officially reopen under the Maurer’s Market IGA banner beginning December 1st as a full-service supermarket. Customers will begin to see the new branding appear on advertising shortly after.

The 36,000-square-foot supermarket, Maurer’s third location, will offer a full grocery line, with locally farmed produce, a wide selection of meats and seafood, an in-house bakery, a fresh deli, a large dairy and cheese assortment, frozen foods and other snacks and staples. Maurer’s Market will also feature chef-prepared meals, including grab-and-go and ready-to-heat options.

Jeff Maurer, who owns Maurer’s Foods with his daughter, Kristie, has been in the grocery industry for more than 4 decades. The family-owned company’s focus is on smaller, full-service grocery stores that meet the unique needs of their community of shoppers, with fresh, nutritious and high-quality groceries that are competitively priced and geared toward a diverse clientele.

Jeff Maurer said the new Columbus store will also be bannered under the IGA Alliance similar to the company’s other two IGA stores in Wisconsin Dells and Janesville, Wisconsin.  “At Maurer’s Market IGA, we know that shopping local is very important. The community we serve want friendly service from our staff and they want local products at the peak of freshness so they can feel good about eating and feeding their family. We look forward to supporting our new friends, neighbors and family and doing our best to offer fair pricing with our IGA private label and national brand. “ The Maurers are also co-owners of Fresh Madison Market, located on the University of Wisconsin-Madison campus. That small-store format has been serving the campus community since 2010

There are no changes planned for the ACE Hardware portion of the store.  “We look forward to cross promoting the two businesses and continuing to offer the convenience of a one-stop shop for our DIY customers.  Customers can expect to find kitchen accessories, hardware and grilling accessories as well as seasonal inventory,” said Jeff. The store will be open 7 a.m. – 10 p.m., Monday –Sunday.